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The Box London is founded by Ali J Ahmed ‐ an ABA qualified coach with a wealth of experience in boxing events, both contact and non – contact boxing coaching, personal training for adults and children.


The Box London prides itself on being a place where people of genders, abilities, age and fitness can attend and have a feeling of achievement and self‐worth.

The Box London was set up to help people of all ages and abilities gain a healthier lifestyle through boxing. They combine exercise and dietary suggestions to form a holistic approach to health. The company primarily operates in and around West London.

Their training can be on an individual or group basis and we operate with groups of friends, schools and community groups, with the number of attendees dictating the number of trainers required to take the session. All sessions are designed to meet the needs of the particular clients attending and geared towards achieving their awards and goals.

As well as Boxing Awards, The Box London also gets involved with the local community by visiting schools and local community groups to give talks on the importance of exercise alongside a good diet and we provide activity sessions for young people in conjunction with local councils. The Box London also looks to build relationships with other local small businesses to offer complementary services such as Nutritional Advice, Alternative Therapies, Sports Massage, Physiotherapy, Podiatry etc.


5-12 years old

The Box London helps local youth groups, primary, secondary schools and colleges who all work hard in directing and to support the youth of West London through sporting actives within our GB Boxing awards and physical education program.

The Awards are an introduction to the sport of amateur boxing as a game of skill, discipline, respect and self-control. It teaches the importance of a healthy lifestyle and has been designed as a fun recreational programme for all participants at all levels, ages and abilities.



All children in this age group but particularly overweight young adults looking for a different approach to fitness and looking for new ideas to get them on the move and back to physical fitness and feeling good about themselves.

Training towards a fitness goal, sports goal or event, booking onto a summer holiday camp or just to become more confident about exercising.



At The Box London we like to work with a range of different people and abilities so aim to target a broad spectrum of the market by offering training and services for the following customer groups:

Training towards a fitness goal, sports goal or event such as a charitable event, booking onto a summer holiday camp or just to become more confident about exercising.

Pre and post-natal women sessions

People of Retirement age – older people are becoming aware of the benefits of training and The Box London will give them an opportunity to improve their movement, health and wellbeing as well as socialise with people of their own age group.

THE BOX offers adult classes such as Kettlebells, HIIT, Boxing, Circuits and Bodyweight Conditioning; 


Personal Training

Book a private Personal Training session with Founder, Ali Jamal

Ali is an enthusiastic, determined and self-motivated individual with a passion for sports and fitness. He studied Sports Science and Nutrition at St Mary’s University before completing a diploma in Personal Training and Sports Massage Therapy. 

For the past 13 years he has worked as a Personal Trainer and Sports Massage Therapist in West London. Ali became involved in boxing coaching in 2010 whilst working at The Park Club (now David Lloyd) in Acton. Since then, Ali has worked with Q Shillingford MBE who develops elite boxers for the GB squads including Anthony Joshua and James Degale to name a few!

The Box London also have great ties with Sky Sports Boxing and YouTube channel within the sport of boxing. Ali has coached former cruiserweight world champion Johnny Nelson when in London for a 10 month period when he was preparing to fight former world champion Marco Huck. Ali has also sparred with various fighters over the past 8 years and has a great interest in promoting, managing and coaching fighters of all levels and ages.



The Pavilion Club Des Sports

East Acton Lane,
London, W3 7HB

Tel: 07854757888


Book a session here